Techniques

Qualitative methods

Workshops with experts
Creative workshops
Scenario workshops
Mini-groups
Focus groups
Explorations
In-depth interviews
Paired-depth interviews
Semiotic analysis



Quantitative methods

Face-to-face interviews
CAPI
In-home
Studio tests
Interviews at the working place
Locational interviews

Online-interviews

Mail polls

Telephone interviews



Example of quantitative tools

Tachistoskop tests

Multivariate methods
 Cluster analysis
 Factor analysis
Correspondence analysis
 Multidimensional scale analysis

Conjoint Measurement